MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01280nam a2200337 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240930151203.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
231114s2004 at a b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1844800253 |
| Terms of availability |
RM239.19 |
| Qualifying information |
paperback |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781844800254 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of effort used to assign subject headings |
20240930145729.0 |
| -- |
22 |
| -- |
NUR SALIZAH NG ABDULLAH |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
Asia Pacific University Library |
| Language of cataloging |
eng |
| Transcribing agency |
Asia Pacific University Library |
| Modifying agency |
PTSS |
| Description conventions |
rda |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
22 |
| Classification number |
658.848 |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
658.848 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
DOO |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Doole, Isobel, |
| Dates associated with a name |
1954- |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
INTERNATIONAL MARKETING STRATEGY : |
| Remainder of title |
Analysis, development and implementation / |
| Statement of responsibility, etc. |
Isobel Doole and Robin Lowe. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
FOURTH EDITION |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Australia ; |
| -- |
United Kingdom : |
| Name of producer, publisher, distributor, manufacturer |
Thomson Learning, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2004 |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2004 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxi, 445 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
28 cm |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previous edition : 2001. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Export marketing |
| General subdivision |
Management |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Export marketing |
| Form subdivision |
Case studies. |
| General subdivision |
Management |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lowe, Robin, |
| Dates associated with a name |
1945- |
| Relator term |
author. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Free eBook from the Internet Archive |
| Uniform Resource Identifier |
<a href="https://archive.org/details/internationalmar0000isob/page/n3/mode/2up">https://archive.org/details/internationalmar0000isob/page/n3/mode/2up</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |
