Mass Affluence : Seven New Rules of Marketing to Today's Consumer /

Nunes, Paul, 1963-

Mass Affluence : Seven New Rules of Marketing to Today's Consumer / Paul Nunes, Brian Johnson. - xvii, 269 pages : illustrations ; 24 cm

Includes bibliographical references and index.

1591391962 : RM120.40 9781591391968


Marketing--United States
Affluent consumers--United States
Consumer behavior--United States
Product management--United States
Consumer satisfaction--United States

658.8