MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01452nam a2200373 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls000403850 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
PNM |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20241111144149.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
041228s2004 xxua e bi 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1591391962 : |
| Terms of availability |
RM120.40 |
| Qualifying information |
hardback |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781591391968 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
202110041047 |
| Level of effort used to assign nonsubject heading access points |
AUTHORITY |
| Level of effort used to assign subject headings |
200504051434 |
| Level of effort used to assign classification |
alias |
| Level of effort used to assign subject headings |
200504051433 |
| Level of effort used to assign classification |
alias |
| Level of effort used to assign subject headings |
200504051433 |
| Level of effort used to assign classification |
alias |
| -- |
22 |
| -- |
NUR SALIZAH NG ABDULLAH |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
PNM |
| Language of cataloging |
eng |
| Transcribing agency |
PNM |
| Modifying agency |
PTSS |
| Description conventions |
rda |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
22 |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
658.8 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
NUN |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Nunes, Paul, |
| Dates associated with a name |
1963- |
| Relator term |
author. |
| 9 (RLIN) |
6111 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Mass Affluence : |
| Remainder of title |
Seven New Rules of Marketing to Today's Consumer / |
| Statement of responsibility, etc. |
Paul Nunes, Brian Johnson. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Boston, MA. : |
| Name of producer, publisher, distributor, manufacturer |
Harvard Business School Press, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2004 |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2004 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 269 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Geographic subdivision |
United States |
| 9 (RLIN) |
6114 |
| 650 20 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Affluent consumers |
| Geographic subdivision |
United States |
| 9 (RLIN) |
6117 |
| 650 20 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior |
| Geographic subdivision |
United States |
| 9 (RLIN) |
6120 |
| 650 20 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Product management |
| Geographic subdivision |
United States |
| 9 (RLIN) |
6123 |
| 650 20 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer satisfaction |
| Geographic subdivision |
United States |
| 9 (RLIN) |
6126 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Johnson, Brian, |
| Dates associated with a name |
1960- |
| Relator term |
author. |
| 9 (RLIN) |
6129 |
| 856 4# - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://archive.org/details/massaffluencesev00nune/page/n5/mode/2up">https://archive.org/details/massaffluencesev00nune/page/n5/mode/2up</a> |
| Public note |
Free eBook from the Internet Archive |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| 6 |
3000016121 |
| e |
\a 001168942KHM |
