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Complaint Management : The Heart of CRM /

Stauss, Bernd,

Complaint Management : The Heart of CRM / Bernd Stauss, Wolfgang Seidel. - x, 310 pages : illustrations ; 24 cm

"American Marketing Association". Includes index.

Bibliography : page 298-303.

ISBN: 0324202644 : RM160.60 9780324202649

Subjects--Topical Terms:
Consumer complaints
Customer relations--Management

Dewey Class. No.: 658.812

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