What's in a brand? : (Record no. 19464)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00753nam a2200241 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240103144430.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231114s1998 ii a 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0074632019 |
| Terms of availability | RM93.00 |
| 039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of effort used to assign subject headings | 20231218171629.0 |
| -- | 19 |
| -- | NOR HAFIZA BINTI ZAKARIA |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | PTSS |
| Language of cataloging | eng |
| Transcribing agency | PTSS |
| Description conventions | rda |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.8 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | 658.8 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | JON |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jones, John Philip, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | What's in a brand? : |
| Remainder of title | building brand equity through advertising / |
| Statement of responsibility, etc. | John Philip Jones |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New Delhi : |
| Name of producer, publisher, distributor, manufacturer | Tata McGraw-Hill Publishing Company Limited, |
| Date of production, publication, distribution, manufacture, or copyright notice | 1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 335 pages : |
| Other physical details | illustrations ; |
| Dimensions | 23 cm |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Koleksi Umum (Rak Terbuka) |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Koleksi Umum (Rak Terbuka) | PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN | PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN | RAK 15 | 15/11/2023 | 93.00 | OS 658.8 JON | 0000009643 | 15/11/2023 | 15/11/2023 | Koleksi Umum (Rak Terbuka) |