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What's in a brand? : building brand equity through advertising / John Philip Jones

By: Material type: TextTextPublisher: New Delhi : Tata McGraw-Hill Publishing Company Limited, 1998Description: xv, 335 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0074632019
Subject(s): DDC classification:
  • 23 658.8
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Koleksi Umum (Rak Terbuka) Koleksi Umum (Rak Terbuka) PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN RAK 15 Koleksi Umum (Rak Terbuka) OS 658.8 JON (Browse shelf(Opens below)) Available 0000009643

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