MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01014cam a2200301 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20241001151213.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
231114s2013 enka b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780273779414 |
| Terms of availability |
RM88.00 |
| Qualifying information |
paperback |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0273779419 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
20241001150107.0 |
| Level of effort used to assign subject headings |
20241001150107.0 |
| -- |
7 |
| -- |
MOHAMAD FADHLI BIN MUSTAFA |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
LOC |
| Language of cataloging |
eng |
| Transcribing agency |
LOC |
| Description conventions |
rda |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
23 |
| Classification number |
658.827 |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
658.827 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
KEL |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Keller, Kevin Lane, |
| Relator term |
1956- |
| Fuller form of name |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Strategic brand management : |
| Remainder of title |
building, measuring, and managing brand equity / |
| Statement of responsibility, etc. |
Kevin Lane Keller. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th ed., Global ed. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Boston : |
| Name of producer, publisher, distributor, manufacturer |
Pearson Education, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2013 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
590 pages : |
| Other physical details |
illustrations, |
| Dimensions |
28 cm |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products |
| 650 20 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Product management |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://archive.org/details/strategicbrandma00kell">https://archive.org/details/strategicbrandma00kell</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Koleksi Umum (Rak Terbuka) |
