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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

By: Material type: TextTextPublisher: Boston : Pearson Education, 2013Edition: 4th ed., Global edDescription: 590 pages : illustrations, 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780273779414
  • 0273779419
Subject(s): DDC classification:
  • 23 658.827
Online resources:
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Koleksi Umum (Rak Terbuka) Koleksi Umum (Rak Terbuka) PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN RAK 15 Koleksi Umum (Rak Terbuka) OS 658.827 KEL (Browse shelf(Opens below)) Available 0000026552
Koleksi Umum (Rak Terbuka) Koleksi Umum (Rak Terbuka) PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN RAK 15 Koleksi Umum (Rak Terbuka) OS 658.827 KEL (Browse shelf(Opens below)) Available 0000026553

Includes bibliographical references and index

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