Marketing : an introduction / Gary Armstrong, Philip Kotler.

By:

Armstrong, Gary, (Gary M.) [author.]

Contributor(s):

Kotler, Philip [author.]

Material type: Text

TextPublisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2005Publisher: ©2005Edition: 7th edDescription: xxvi, 580, VC31, MP9, MA4, CM7, G9, N23, CR2, I16 pages : colour illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0131424106

Subject(s):

Marketing

DDC classification:

658.8 23

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Koleksi Pinjaman Terhad (Buku bertanda Merah)	PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN RAK 25	Koleksi Pinjaman Terhad (Buku bertanda Merah)	RED 658.8 ARM (Browse shelf(Opens below))	Available		0000004104
Koleksi Umum (Rak Terbuka)	PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN RAK 15	Koleksi Umum (Rak Terbuka)	OS 658.8 ARM (Browse shelf(Opens below))	Available		0000006662

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Previous	RED 658.72 MON Purchasing and supply chain management /	RED 658.72 WEE Purchasing & supply chain management : analysis, strategy, planning and practice /	RED 658.8 ALI Principles of marketing /	RED 658.8 ARM Marketing : an introduction /	RED 658.8 BEA Marketing : principles & perspectives /	RED 658.8 BLY BUSINESS-TO-BUSINESS MARKETING MANAGEMENT : A Global Perspective /	RED 658.8 BOO Contemporary marketing /	Next

Includes bibliographical references and indexes.

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