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SOCIAL COMMUNICATION IN ADVERTISING : CONSUMPTION IN THE MEDIATED MARKETPLAC/ William Leiss, Stephen Kline, Sut Jhally, Jacqueline Botterill ; Third Edition revised by Jacqueline Botterill

By: Contributor(s): Material type: TextTextPublisher: New York : Routledge, Taylor & Francis Group 2005Copyright date: ©2005Edition: Third Edition revised by Jacqueline BotterillDescription: x, 683 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0415966760
  • 9780415966764
Subject(s): DDC classification:
  • 659.1042 23
Online resources:
Contents:
Introduction -- From traditional to industrial society -- Advertising in the transition from industrial to consumer society -- Advertising and the development of communications media -- Advertising and the development of agencies -- The structure of advertisements -- Goods as communicators and satisfiers -- Consumer cultures and mediated markets -- Late modern consumer society -- Media in the mediated marketplace -- Full service agencies: globalization and unbundling -- Structure and agency: tensions at play in advertising design -- The mobilization of the yuppies and generation X -- Negotiated messaging for generation X -- Mobilizing the culturati -- The fifth frame -- Issues in social policy.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Koleksi Pinjaman Terhad (Buku bertanda Merah) Koleksi Pinjaman Terhad (Buku bertanda Merah) PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN RAK 26 Koleksi Pinjaman Terhad (Buku bertanda Merah) RED 659.1042 WIL (Browse shelf(Opens below)) Available 0000017702
Koleksi Umum (Rak Terbuka) Koleksi Umum (Rak Terbuka) PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN RAK 15 Koleksi Umum (Rak Terbuka) OS 659.1042 WIL (Browse shelf(Opens below)) Available 0000017703
Koleksi Umum (Rak Terbuka) Koleksi Umum (Rak Terbuka) PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN RAK 15 Koleksi Umum (Rak Terbuka) OS 659.1042 WIL (Browse shelf(Opens below)) Available 0000017704

Previous edition entered under William Leiss as author.

Includes bibliographical references (page 637-659) and index.

Introduction -- From traditional to industrial society -- Advertising in the transition from industrial to consumer society -- Advertising and the development of communications media -- Advertising and the development of agencies -- The structure of advertisements -- Goods as communicators and satisfiers -- Consumer cultures and mediated markets -- Late modern consumer society -- Media in the mediated marketplace -- Full service agencies: globalization and unbundling -- Structure and agency: tensions at play in advertising design -- The mobilization of the yuppies and generation X -- Negotiated messaging for generation X -- Mobilizing the culturati -- The fifth frame -- Issues in social policy.

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