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THERE'S NO BUSINESS THAT'S NOT SHOW BUSINESS : MARKETING IN AN EXPERIENCE CULTURE / Bernd H. Schmitt, David L. Rogers, Karen Vrotsos.

By: Contributor(s): Material type: TextTextPublisher: Upper Saddle River, New Jersey : Financial Times Prentice Hall, 2004Copyright date: ©2004Description: xxxiii, 279 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0130471194 :
  • 9780130471192
Subject(s): DDC classification:
  • 659.152 21
Online resources:
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Koleksi Umum (Rak Terbuka) Koleksi Umum (Rak Terbuka) PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN RAK 15 Koleksi Umum (Rak Terbuka) OS 659.152 SCH (Browse shelf(Opens below)) Available 0000001525
Koleksi Pinjaman Terhad (Buku bertanda Merah) Koleksi Pinjaman Terhad (Buku bertanda Merah) PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN RAK 26 Koleksi Pinjaman Terhad (Buku bertanda Merah) RED 659.152 SCH (Browse shelf(Opens below)) Available 0000001526

Includes bibliographical references (pages 269-270) and index.

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