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Basic marketing research / Gilbert A. Churchill, Tom J. Brown.

By: Material type: TextTextPublisher: Mason, Ohio : South-Western, 2004Copyright date: ©2004Edition: 5th edDescription: xxvii, 738 pages : illustrations ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0324190972
  • 9780324190977
Subject(s): DDC classification:
  • 658.83 22
Online resources:
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