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Up Against the Retail Giants : Targeting Weakness, Gaining an Edge / A. Coskun Samli.

By: Material type: TextTextPublisher: Australia : Thomson, 2004Copyright date: ©2004Description: xxv, 194 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0324233086 :
  • 9780324233087
Subject(s): DDC classification:
  • 658.87 22
Online resources:
Contents:
Retail marketing strategy development -- Fitting into multi-layered retail competition -- Major trends in the retailing sector -- The retail evolution -- Capitalizing on market potentials -- Consumer behavior and retail strategy -- Strategy alternatives -- Developing, measuring, and managing store image -- People are our strength -- We must communicate with our market -- Developing a merchandise mix -- Pricing is a powerful tool -- Being a part of a supply chain -- Controlling the store performance.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Koleksi Umum (Rak Terbuka) Koleksi Umum (Rak Terbuka) PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN RAK 15 Koleksi Umum (Rak Terbuka) OS 658.87 SAM (Browse shelf(Opens below)) Available 0000001576
Koleksi Pinjaman Terhad (Buku bertanda Merah) Koleksi Pinjaman Terhad (Buku bertanda Merah) PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN RAK 25 Koleksi Pinjaman Terhad (Buku bertanda Merah) RED 658.87 SAM (Browse shelf(Opens below)) Available 0000001577

Includes bibliographical references and index.

Retail marketing strategy development -- Fitting into multi-layered retail competition -- Major trends in the retailing sector -- The retail evolution -- Capitalizing on market potentials -- Consumer behavior and retail strategy -- Strategy alternatives -- Developing, measuring, and managing store image -- People are our strength -- We must communicate with our market -- Developing a merchandise mix -- Pricing is a powerful tool -- Being a part of a supply chain -- Controlling the store performance.

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