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Entrepreneurial marketing : real stories and survival strategies / Bruce Buskirk, Molly Lavik. by
  • Buskirk, Bruce D [author.]
  • Lavik, Molly [author.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Mason, Ohio : Thomson, South-Western, 2004Copyright date: ©2004
Online access:
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN (2)Call number: RED 658.82 BUS, ...

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THE 10-MINUTE MARKETER'S SECRET FORMULA : A SHORTCUT TO EXTRAORDINARY PROFITS USING NEIGHBORHOOD MARKETING / TOM FELTENSTEIN ; Editorial Director : Jere L. Calmes. by
  • Feltenstein, Tom [author.]
  • Calmes, Jere L [Editorial Director.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: [Irvine, CA] : Entrepreneur Press, 2005Copyright date: ©2005
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Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN (2)Call number: RED 658.8 FEL, ...

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Mass Affluence : Seven New Rules of Marketing to Today's Consumer / Paul Nunes, Brian Johnson. by
  • Nunes, Paul, 1963- [author.]
  • Johnson, Brian, 1960- [author.]
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publisher: Boston, MA. : Harvard Business School Press, 2004Copyright date: ©2004
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Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN (2)Call number: OS 658.8 NUN, ...

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Up Against the Retail Giants : Targeting Weakness, Gaining an Edge / A. Coskun Samli. by
  • Samli, A. Coskun [author.]
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction
Publisher: Australia : Thomson, 2004Copyright date: ©2004
Online access:
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN (2)Call number: OS 658.87 SAM, ...

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Marketing / James L. Burrow. by
  • Burrow, James L [author.]
Edition: 2nd Edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Australia : Thomson/South-Western, 2006Copyright date: ©2006
Online access:
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN (2)Call number: RED 658.8 BUR, ...

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The sports event management and marketing playbook / Frank Supovitz. by
  • Supovitz, Frank [author.]
Series: The Wiley event management series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hoboken, New Jersey : John Wiley & Sons, 2005Copyright date: ©2005
Online access:
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN (7)Call number: OS 796.0698 SUP, ...

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Marketing Australian travel and tourism : principles and practice ? by John I. Richardson. by
  • Richardson, John I., (John Ivor), 1931- [author.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Melbourne : Hospitality Press, 1996Copyright date: ©1996
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN (2)Call number: RED 338.47910688 RIC, ...

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Leisure travel : a marketing handbook / Stanley C. Plog. by
  • Plog, Stanley C [author.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Upper Saddle River, New Jersey : Pearson Prentice Hall, 2004Copyright date: ©2004
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Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN (4)Call number: RED 910.688 PLO, ...

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Heads in Beds : Hospitality and Tourism Marketing / Ivo Raza. by
  • Raza, Ivo, 1968- [author.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Upper Saddle River, New Jersey : Prentice Hall, 2005Copyright date: ©2005
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Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN (2)Call number: OS 647.940688 RAZ, ...

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Marketing hospitality / Cathy H.C. Hsu and Tom Powers by
  • Hsu, Cathy H. C [author.]
  • Powers, Tom [author.]
Edition: Third Edition
Material type: Text Text; Format: print
Publisher: New York : Wiley, 2002Copyright date: ©2002
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Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN (4)Call number: OS 647.940688 HSU, ...
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Hospitality and Travel Marketing / Alastair M. Morrison. by
  • Morrison, Alastair M [author.]
Edition: THIRD EDITION
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Albany, New York : Delmar Thomson Learning, 2002Copyright date: ©2002
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Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN (2)Call number: RED 647.940688 MOR, ...
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The Complete 21st CENTURY TRAVEL & HOSPITALITY Marketing Handbook / Bob Dickinson, Andy Vladimir. by
  • Dickinson, Bob [author.]
  • Vladimir, Andy [author.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Upper Saddle River, New Jersey : Pearson Prentice Hall, 2004Copyright date: ©2004
Online access:
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN (4)Call number: RED 338.47910688 DIC, ...

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Event Marketing : How to successfully promote events, festivals, conventions, and expositions / Leonard H. Hoyle. by
  • Hoyle, Leonard H [author.]
Series: The Wiley event management series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : John Wiley, 2002Copyright date: ©2002
Online access:
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN (4)Call number: 659 HOY, ...

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PACKAGING Makeovers : graphic redesign for market change / Stacey King-Gordon. by
  • King-Gordon, Stacey [author.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Gloucester, Massachusetts : Rockport Publishers, 2005Copyright date: ©2005
Online access:
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN (4)Call number: RED 658.82 KIN, ...

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Marketing *Wise : an unconventional approach to strategic marketing for Asia / the "wise guys: Sunny T.H. Goh, Khoo Kheng-Hor. by
  • Goh, Sunny T.H [author.]
  • Khoo, Kheng-Hor, 1956- [author.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Petaling Jaya : Prentice Hall, 2003
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN (1)Call number: OS 658.8 GOH.

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Marketing : an introduction / Gary Armstrong, Philip Kotler. by
  • Armstrong, Gary, (Gary M.) [author.]
  • Kotler, Philip [author.]
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2005Publisher: ©2005
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN (2)Call number: RED 658.8 ARM, ...

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Advertising, promotion, and new media / edited by Marla R. Stafford, Ronald J. Faber. by
  • Stafford, Marla R, 1960- [editor.]
  • Faber, Ronald J, 1948- [editor.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Armonk, NY. : M.E. Sharpe, 2005Publisher: ©2005
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Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN (1)Call number: RED 659.14 ADV.

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Asas pengurusan / Jaafar Muhamad. by
  • Jaafar Muhammad [author.]
Edition: Ed. ke-3
Material type: Text Text; Format: print
Publisher: Selangor : Penerbit Fajar Bakti, 2003
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN (3)Call number: RED 658 JAA, ...

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Portfolio design / Harold Linton ; photographs by Steven Rost. by
  • Linton, Harold [author.]
  • Rost, Steven [photographer.]
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : W.W. Norton, 2003Publisher: ©2003
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN (5)Call number: RED 720.23 LIN, ...

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Hospitality marketing management / Robert D. Reid, David C. Bojanic. by
  • Reid, Robert D [author.]
  • Bojanic, David C [author.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New Jersey : John Wiley & Sons, 2006
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN (3)Call number: RED 647.950 REI, ...
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