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THINK LIKE YOUR CUSTOMER : A Winning Strategy to Maximize Sales by Understanding How and Why Your Customers Buy / Bill Stinnett.
Material type:
TextPublisher: New York : McGraw-Hill, 2005Copyright date: ©2005Description: xxiv, 261 pages : illustrations ; 23 cmContent type: - text
- unmediated
- volume
- 0071441883 :
- 9780071441889
- 658.8342 22
Contents:
Why customers buy -- What customers think about -- What customers really want -- How customers perceive value and risk -- The cause and effect of business value -- The value of customer relationships -- How customers buy -- The sales process--redefined -- Anatomy of a buying decision -- Reverse-engineering the buying process -- Elevating the buying process -- Accelerating the buying process.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Koleksi Pinjaman Terhad (Buku bertanda Merah)
|
PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN RAK 25 | Koleksi Pinjaman Terhad (Buku bertanda Merah) | RED 658.8342 STI (Browse shelf(Opens below)) | Available | 0000001626 | |
Koleksi Umum (Rak Terbuka)
|
PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN RAK 15 | Koleksi Umum (Rak Terbuka) | OS 658.8342 STI (Browse shelf(Opens below)) | Available | 0000001627 |
Why customers buy -- What customers think about -- What customers really want -- How customers perceive value and risk -- The cause and effect of business value -- The value of customer relationships -- How customers buy -- The sales process--redefined -- Anatomy of a buying decision -- Reverse-engineering the buying process -- Elevating the buying process -- Accelerating the buying process.
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