Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.

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TextPublisher: Boston, Massachusetts : McGraw-Hill/Irwin, 2003Edition: 3RD EDITIONDescription: xx, 668 pages : illustrations ; 26 cmContent type:

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Item type	Current library	Collection	Call number	Status	Date due
Koleksi Umum (Rak Terbuka)	PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN RAK 15	Koleksi Pinjaman Terhad (Buku bertanda Merah)	OS 658.8 ZEI (Browse shelf(Opens below))	Available

Includes bibliographical references and index

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