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Marketing management / PHILIP KOTLER, KEVIN LANE KELLER. by
  • Kotler, Philip [author.]
  • Keller, Kevin Lane [co-author.]
Edition: 15 Global Edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Boston : Pearson, 2016
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN (2)Call number: OS 658.8 KOT, ...

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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. by
  • Keller, Kevin Lane, author [1956-]
Edition: 4th ed., Global ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Boston : Pearson Education, 2013
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Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN (2)Call number: OS 658.827 KEL, ...

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Marketing Management / PHILIP KOTLER, KEVIN LANE KELLER. by
  • Kotler, Philip, 1931- [author.]
  • Keller, Kevin Lane, 1956- [author.]
Edition: 14e, Global Edition
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publisher: Harlow, Essex : PEARSON, [2012]Copyright date: ©2012
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN (1)Call number: RED 658.8 KOT.

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