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MARKETING STRATEGY : A DECISION-FOCUSED APPROACH / Orville C. Walker Jr, Harper W. Boyd Jr, John Mullis, Jean-Claude Larreche.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublisher: Boston : McGraw-Hill/Irwin, 2003Copyright date: ©2003Edition: FOURTH EDITIONDescription: xviii, 365 pages : illustrations (some colour) ; 26 cm + 1 CD-ROM (4 3/4 in.)Content type:
  • text
  • Computer program
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0072466707
  • 9780072466706
  • 0071151176 (International Edition)
  • 0072466715 (CD-ROM)
Subject(s): DDC classification:
  • 658.802 21
LOC classification:
  • HF5415.13 .W249 2003
Online resources:
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Koleksi Pinjaman Terhad (Buku bertanda Merah) Koleksi Pinjaman Terhad (Buku bertanda Merah) PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN RAK 25 Koleksi Pinjaman Terhad (Buku bertanda Merah) RED 658.802 MAR (Browse shelf(Opens below)) Available 0000000758

Rev. ed. of : Marketing strategy / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché. 3rd ed. c1999.

Title on CD-ROM : GAMAR 3

Includes bibliographical references and indexes.

Systems requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 98, or higher; Microsoft Excel 97 or higher; Microsoft Access 97 or higher and either Netscape Navigator 4.0 or higher; or Microsoft Internet Explorer 5 or higher.

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