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Branding Malaysia / LS Sya by
  • LS Sya [author.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Petaling Jaya, Selangor : OAK Enterprise, 2005
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN (1)Call number: OS 658.827 SYA.

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The ultimate book of business brands : insights from the world's 50 greatest / Stuart Crainer, Des Dearlove by
  • Crainer, Stuart [author.]
  • Dearlove, Des
Series: Capstone reference series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Oxford : Capstone, 2003
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN (1)Call number: OS 658.827 CRA.

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B2B brand management / Philip Kotler, Waldemar Pfoertsch ; with the cooperation of Ines Michi. by
  • Kotler, Philip [author.]
  • Pfoertsch, Waldemar
  • Michi, Ines
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Germany : Springer Berlin, 2006
Other title:
  • Business to business brand management
Online access:
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN (2)Call number: OS 658 KOT, ...

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