B2B brand management / Philip Kotler, Waldemar Pfoertsch ; with the cooperation of Ines Michi.

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TextPublisher: Germany : Springer Berlin, 2006Description: xvi, 357 pages : illustrations ; 24 cmContent type:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due
Koleksi Pinjaman Terhad (Buku bertanda Merah)	PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN RAK 25	Koleksi Pinjaman Terhad (Buku bertanda Merah)	RED 658 KOT (Browse shelf(Opens below))	Available
Koleksi Umum (Rak Terbuka)	PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN RAK 14	Koleksi Umum (Rak Terbuka)	OS 658 KOT (Browse shelf(Opens below))	Available

Includes bibliographical references and index.

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