B2B brand management /
Kotler, Philip.
B2B brand management / Business to business brand management Philip Kotler, Waldemar Pfoertsch ; with the cooperation of Ines Michi. - xvi, 357 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
9783540253600 RM249.00 3540253602 RM249.00
Brand name products--Management.
Brand name products--Case studies.
658
B2B brand management / Business to business brand management Philip Kotler, Waldemar Pfoertsch ; with the cooperation of Ines Michi. - xvi, 357 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
9783540253600 RM249.00 3540253602 RM249.00
Brand name products--Management.
Brand name products--Case studies.
658