B2B brand management / (Record no. 25596)

MARC details
000 -LEADER
fixed length control field 01468cam a22003854i 4500
001 - CONTROL NUMBER
control field 14442070
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231218170139.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060707s2006 gw a b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9783540253600
Terms of availability RM249.00
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 3540253602
Terms of availability RM249.00
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of effort used to assign subject headings 20231218165809.0
-- 31
-- Nur Anis Shaheerah Binti Jasak
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
Language of cataloging eng
Description conventions rda
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Classification number 658
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) KOT
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
Relator term author.
245 10 - TITLE STATEMENT
Title B2B brand management /
Statement of responsibility, etc. Philip Kotler, Waldemar Pfoertsch ; with the cooperation of Ines Michi.
246 3# - VARYING FORM OF TITLE
Title proper/short title Business to business brand management
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Germany :
Name of producer, publisher, distributor, manufacturer Springer Berlin,
Date of production, publication, distribution, manufacture, or copyright notice 2006
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 357 pages :
Other physical details illustrations ;
Dimensions 24 cm.
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
Form subdivision Case studies.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Pfoertsch, Waldemar.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Michi, Ines.
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/fy0703/2006930595.html">http://www.loc.gov/catdir/toc/fy0703/2006930595.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0824/2006930595-b.html">http://www.loc.gov/catdir/enhancements/fy0824/2006930595-b.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0824/2006930595-d.html">http://www.loc.gov/catdir/enhancements/fy0824/2006930595-d.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 2
e epcn
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Koleksi Umum (Rak Terbuka)
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Koleksi Umum (Rak Terbuka) PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN RAK 14 15/11/2023 249.00   OS 658 KOT 0000013709 15/11/2023 15/11/2023 Koleksi Umum (Rak Terbuka)
    Dewey Decimal Classification     Koleksi Pinjaman Terhad (Buku bertanda Merah) PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN RAK 25 15/11/2023 249.00   RED 658 KOT 0000013710 15/11/2023 15/11/2023 Koleksi Pinjaman Terhad (Buku bertanda Merah)