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MarketingBuilder Express : From the JIAN family of best-selling and award-winning software / Erika Matulich. by
  • Matulich, Erika [author.]
  • Jian (Firm) [editor.]
Edition: Academic version
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: [Cincinnati, Ohio] : South-Western College Publishing, 1998Copyright date: ©1995
Other title:
  • Marketing Builder express
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN (2)Call number: RED 658.802 MAT, ...

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Tourism management / David Weaver, Laura Lawton. by
  • Weaver, David B., (David Bruce) [author.]
  • Lawton, Laura [author.]
Series: Wiley Australia tourism series
Edition: SECOND EDITION
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Milton, Queensland, Australia : John Wiley, 2002Copyright date: ©2002
Online access:
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN (10)Call number: RED 338.479194 WEA, ...

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Marketing leadership in hospitality : foundations and practices / Robert C. Lewis, Richard E. Chambers. by
  • Lewis, Robert C, 1930- [author.]
  • Chambers, Richard E., (Richard Everett), 1956- [author.]
Edition: Third Edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : John Wiley & Sons, 2000
Online access:
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN (1)Call number: RED 647.940688 LEW.
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Successful TOURISM MARKETING : A Practical Handbook / Susan Briggs by
  • Briggs, Susan
Edition: Second edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London, United Kingdom : Kogan Page, 2001
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN (1)Call number: RED 338.47910688 BRI.

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Successful web marketing for the tourism and leisure sectors / Susan Briggs by
  • Briggs, Susan [author.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London, England : Kogan Page, 2001
Online access:
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN (1)Call number: RED 910.688 BRI.

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MARKETING STRATEGY : A DECISION-FOCUSED APPROACH / Orville C. Walker Jr, Harper W. Boyd Jr, John Mullis, Jean-Claude Larreche. by
  • Walker, Orville C [author.]
  • Walker, Orville C [author.]
  • Boyd. Marketing strategy [author.]
  • Mullins, John [author.]
  • Larreche, Jean-Claude [author.]
Series: McGraw-Hill/Irwin series in marketing
Edition: FOURTH EDITION
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Boston : McGraw-Hill/Irwin, 2003Copyright date: ©2003
Online access:
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN (1)Call number: RED 658.802 MAR.

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Market Research in Travel and Tourism / Paul Brunt. by
  • Brunt, Paul [author.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Oxford ; Boston : Butterworth-Heinemann, 1997
Online access:
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN (1)Call number: OS 910.688 BRU.

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Pemasaran multi-peringkat panduan praktikal ke arah rangkaian penjualan yang berjaya / Amar Said. by
  • Amar Said [author.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Kuala Lumpur : S. Abdul Majeed, 2000
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN (1)Call number: OS 658.84 AMA.

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Tourism Marketing : Quality and Service Management Perspectives / Edited by Eric Laws. by
  • Laws, Eric, 1945- [editor.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London ; New York : Continuum, 2002
Online access:
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN (1)Call number: RED 338.4791 LAW.

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RESTORING TOURISM DESTINATIONS IN CRISIS : A strategic marketing approach / David Beirman. by
  • Beirman, David [author.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Cambridge, MA : CABI Publishing, 2003
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN (1)Call number: RED 338.4791 BEI.

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Marketing By Menu / Nancy Loman Scanlon. by
  • Brothers, Elmer D., (Elmer De Witt), 1860-1937 [author.]
Edition: Third Edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : John Wiley, 1999
Online access:
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN (1)Call number: RED 647.950688 SCA.

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Hospitality Marketing : David Bowie and Francis Buttle. by
  • Bowie, David, 1951- [author.]
  • Buttle, Francis [author.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Amsterdam ; Boston : Elsevier Butterworth-Heinemann, 2004Copyright date: ©2004
Online access:
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN (1)Call number: RED 641.940688 BOW.
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Principles of marketing / Philip Kotler, Gary Armstrong. by
  • Kotler, Philip [author.]
  • Armstrong, Gary, (Gary M.) [author.]
Edition: Eight edition
Material type: Article Article; Format: print computer optical disc cartridge; Literary form: Not fiction
Publisher: Upper Saddle River, New Jersey : Prentice Hall, 1999Copyright date: ©1999
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN (1)Call number: OS 658.8 KOT.

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PEMASARAN ANTARABANGSA : cd 4513 / Tih Sio Hong, Ghazali Jaffar. by
  • Tih, Sio Hong [author.]
  • Ghazali Jaffar [author.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Selangor : Universiti Kebangsaan Malaysia, 2000Copyright date: ©1999
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN (2)Call number: RED 658.848 TIH, ...

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Marketing planning & strategy : Cases / Subhash C. Jain ; Editor : Greg Albert. by
  • Jain, Subhash C [author.]
  • Albert, Greg [editor.]
Edition: seventh edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: USA : Thomson, 2005Copyright date: ©2005
Other title:
  • Marketing planning and strategy
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN (2)Call number: RED 658.8 JAI, ...

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Business Marketing Management : A Strategic View Of Industrial and Organizational Markets / Michael D. Hutt, Thomas W. Speh. by
  • Hutt, Michael D [author.]
  • Speh, Thomas W [author.]
Edition: EIGHTH EDITION
Material type: Text Text; Format: print
Publisher: Mason, Ohio : Thomson/South-Western, 2004Copyright date: ©2004
Online access:
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN (1)Call number: RED 658.804 HUT.

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Marketing Planning & Strategy / Subhash C. Jain ; Editor : Robert LaManna. by
  • Jain, Subhash C [author.]
  • LaManna, Robert [author.]
Edition: seventh edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Mason, Ohio : Thomson, 2004Copyright date: ©2004
Other title:
  • Marketing Planning and Strategy
Online access:
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN (2)Call number: OS 658.8 JAI, ...

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Brand Babble : Sense and Nonsense About Branding / Don E. Schultz, Heidi F. Schultz. by
  • Schultz, Don E [author.]
  • Schultz, Heidi F [author.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Mason, Ohio : South-Western/Thomson Learning, 2004Copyright date: ©2004
Online access:
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN (2)Call number: RED 658.827 SCH, ...

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BUSINESS-TO-BUSINESS MARKETING MANAGEMENT : A Global Perspective / Jim Blythe, Alan Zimmerman. by
  • Blythe, Jim [author.]
  • Zimmerman, Alan S, 1942- [author.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Mason, Ohio : Thomson/South-Western, 2005Copyright date: ©2005
Online access:
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN (2)Call number: RED 658.8 BLY, ...

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Market Research in the Internet Age : Leveraging the Internet for Market Measurement and Consumer Insight / Robert W. Monster, Raymond C. Pettit. by
  • Monster, Robert W [author.]
  • Pettit, Raymond C [author.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Singapore : John Wiley & Sons, 2002Copyright date: ©2002
Online access:
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN (2)Call number: RED 658.83402854678 MON, ...

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