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Integrated advertising, promotion, and marketing communications /

Clow, Kenneth E.,

Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. - 5th ed., Global ed. - 463 pages : colour illustrations ; 28 cm

Includes bibliographical references and index

ISBN: 9780273753285 RM95.00

Subjects--Topical Terms:
Communication in marketing
Advertising

Dewey Class. No.: 659.1

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