Integrated advertising, promotion, and marketing communications / (Record no. 47502)

MARC details
000 -LEADER
fixed length control field 00997cam a2200289 i 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241008114259.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231114s2012 enka b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273753285
Terms of availability RM95.00
Qualifying information paperback
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 20241008111601.0
Level of effort used to assign subject headings 20241008111601.0
-- 7
-- MOHAMAD FADHLI BIN MUSTAFA
040 ## - CATALOGING SOURCE
Original cataloging agency WorldCat
Language of cataloging eng
Transcribing agency WorldCat
Description conventions rda
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Classification number 659.1
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 659.1
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) CLO
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Clow, Kenneth E.,
Relator term author.
9 (RLIN) 192
245 10 - TITLE STATEMENT
Title Integrated advertising, promotion, and marketing communications /
Statement of responsibility, etc. Kenneth E. Clow, Donald Baack.
250 ## - EDITION STATEMENT
Edition statement 5th ed., Global ed.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Harlow, Essex :
Name of producer, publisher, distributor, manufacturer Pearson Education,
Date of production, publication, distribution, manufacture, or copyright notice 2012
300 ## - PHYSICAL DESCRIPTION
Extent 463 pages :
Other physical details colour illustrations ;
Dimensions 28 cm
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing
9 (RLIN) 195
650 20 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
9 (RLIN) 198
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Baack, Donald,
Relator term author.
9 (RLIN) 201
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Koleksi Umum (Rak Terbuka)
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Koleksi Umum (Rak Terbuka) PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN RAK 15 15/11/2023 95.00   OS 659.1 CLO 0000026569 15/11/2023 15/11/2023 Koleksi Umum (Rak Terbuka)
    Dewey Decimal Classification     Koleksi Umum (Rak Terbuka) PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN RAK 15 15/11/2023 95.00   OS 659.1 CLO 0000026570 15/11/2023 15/11/2023 Koleksi Umum (Rak Terbuka)