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What customers want : using outcome-driven innovation to create breakthrough products and services / Anthony Ulwick

By: Material type: TextTextPublisher: New York : McGraw-Hill, 2005Copyright date: ©2005Description: xxxv, 202 pages : illustration ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0071408673
Subject(s): DDC classification:
  • 23 658.575
Contents:
Formulating the innovation strategy -- Capturing customer inputs -- Identifying opportunities -- Segmenting the market -- Targeting opportunities for growth -- Positioning current products -- Prioritizing projects in the development pipeline -- Devising breakthrough concepts
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Koleksi Umum (Rak Terbuka) Koleksi Umum (Rak Terbuka) PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN RAK 15 Koleksi Umum (Rak Terbuka) OS 658.575 ULW (Browse shelf(Opens below)) Available 0000009641

Includes bibliographical references (page 189) and index

Formulating the innovation strategy -- Capturing customer inputs -- Identifying opportunities -- Segmenting the market -- Targeting opportunities for growth -- Positioning current products -- Prioritizing projects in the development pipeline -- Devising breakthrough concepts

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