What's in a brand? : building brand equity through advertising / John Philip Jones
Material type:
- text
- unmediated
- volume
- 0074632019
- 23 658.8
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN RAK 15 | Koleksi Umum (Rak Terbuka) | OS 658.8 JON (Browse shelf(Opens below)) | Available | 0000009643 |
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OS 658.8 GOH Marketing *Wise : an unconventional approach to strategic marketing for Asia / | OS 658.8 GOH Simplicity : the secret to effective marketing / | OS 658.8 JAI Marketing Planning & Strategy / | OS 658.8 JON What's in a brand? : building brand equity through advertising / | OS 658.8 KOT Principles of marketing / | OS 658.80 KOT Principles of marketing : European Edition / | OS 658.8 KOT Principles of marketing / |
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