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INTERNATIONAL MARKETING STRATEGY : Analysis, development and implementation / Isobel Doole and Robin Lowe.

By: Contributor(s): Material type: TextTextPublisher: Australia ; United Kingdom : Thomson Learning, 2004Copyright date: ©2004Edition: FOURTH EDITIONDescription: xxi, 445 pages : illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1844800253
  • 9781844800254
Subject(s): DDC classification:
  • 22 658.848
Online resources:
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