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Mass Affluence : Seven New Rules of Marketing to Today's Consumer / Paul Nunes, Brian Johnson.
Material type:
TextPublisher: Boston, MA. : Harvard Business School Press, 2004Copyright date: ©2004Description: xvii, 269 pages : illustrations ; 24 cmContent type: - text
- unmediated
- volume
- 1591391962 :
- 9781591391968
- 658.8 22
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Koleksi Umum (Rak Terbuka)
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PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN RAK 15 | Koleksi Umum (Rak Terbuka) | OS 658.8 NUN (Browse shelf(Opens below)) | Available | 0000001572 | |
Koleksi Pinjaman Terhad (Buku bertanda Merah)
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PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN RAK 25 | Koleksi Pinjaman Terhad (Buku bertanda Merah) | RED 658.8 NUN (Browse shelf(Opens below)) | Available | 0000001573 |
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| RED 658.8 KOT Marketing Management / | RED 658.8 LAM Essentials of marketing / | RED 658.8 MAR Marketing for Managers / | RED 658.8 NUN Mass Affluence : Seven New Rules of Marketing to Today's Consumer / | RED 658.8 PER Basic marketing : a global - magerial approach / | RED 658.8 PET Marketing Management : Knowledge and Skills / | RED 658.8 PIR Ethnic marketing : accepting the challenge of cultural diversity / |
Includes bibliographical references and index.
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