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B2B brand management / Philip Kotler, Waldemar Pfoertsch ; with the cooperation of Ines Michi.

By: Contributor(s): Material type: TextTextPublisher: Germany : Springer Berlin, 2006Description: xvi, 357 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9783540253600
  • 3540253602
Other title:
  • Business to business brand management
Subject(s): DDC classification:
  • 23 658
Online resources:
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Koleksi Umum (Rak Terbuka) Koleksi Umum (Rak Terbuka) PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN RAK 14 Koleksi Umum (Rak Terbuka) OS 658 KOT (Browse shelf(Opens below)) Available 0000013709
Koleksi Pinjaman Terhad (Buku bertanda Merah) Koleksi Pinjaman Terhad (Buku bertanda Merah) PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN RAK 25 Koleksi Pinjaman Terhad (Buku bertanda Merah) RED 658 KOT (Browse shelf(Opens below)) Available 0000013710
Browsing PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN shelves, Shelving location: RAK 25, Collection: Koleksi Pinjaman Terhad (Buku bertanda Merah) Close shelf browser (Hides shelf browser)
RED 658 GRI Business / RED 658 JAA Asas Pengurusan perniagaan / RED 658 JAA Asas pengurusan / RED 658 KOT B2B brand management / RED 658 NEL Understanding Organizational Behavior / RED 658 PEN PENGURUSAN / RED 658 ROB Fundamentals of management /

Includes bibliographical references and index.

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