Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

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TextPublisher: Harlow, Essex : Pearson Education, 2012Edition: 5th ed., Global edDescription: 463 pages : colour illustrations ; 28 cmContent type:

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Koleksi Umum (Rak Terbuka)	PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN RAK 15	Koleksi Umum (Rak Terbuka)	OS 659.1 CLO (Browse shelf(Opens below))	Available		0000026569
Koleksi Umum (Rak Terbuka)	PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN RAK 15	Koleksi Umum (Rak Terbuka)	OS 659.1 CLO (Browse shelf(Opens below))	Available		0000026570

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Previous	OS 659 HOY Event Marketing : How to successfully promote events, festivals, conventions, and expositions /	OS 659 PRE Event marketing : how to successfully promote events, festivals, conventions, and expositions /	OS 659.1 CLO Integrated advertising, promotion, and marketing communications /	OS 659.1 CLO Integrated advertising, promotion, and marketing communications /	OS 659.1 MOH Asas Periklanan / Mohd. Sidin Ahmad Ishak, Noorbathi Haji Badaruddin	OS 659.1 MOH Asas Periklanan / Mohd. Sidin Ahmad Ishak, Noorbathi Haji Badaruddin	OS 659.1042 WIL SOCIAL COMMUNICATION IN ADVERTISING : CONSUMPTION IN THE MEDIATED MARKETPLAC/	Next

Includes bibliographical references and index

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