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Asas Pengurusan perniagaan / Jaafar Muhamad. by
  • Jaafar Muhamad, 1921-
Series: Siri pengurusan Fajar Bakti
Edition: Ed. ke-2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Shah Alam : Penerbit Fajar Bakti, 2003
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN (7)Call number: RED 658 JAA, ...

Asas pemasaran / Zaharah Bakar. by
  • Zaharah Bakar [author.]
Series: Siri pengurusan Fajar Bakti
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Shah Alam, Selangor : Penerbit Fajar Bakti, 2003
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN (3)Call number: RED 658.8 ZAH, ...

Basic marketing : a global - magerial approach / William D. Perreault, E. Jerome McCarthy. by
  • Perreault, William D [author.]
  • McCarthy, E. Jerome, (Edmund Jerome) [author.]
Series: Irwin/McGraw-hill series in marketing
Edition: 13th EditionINTERNATIONAL EDITION
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Boston, United State : Irwin McGraw-Hill, 1999
Online access:
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN (2)Call number: RED 658.8 PER, ...

Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. by
  • Bearden, William O, 1945- [author.]
  • Ingram, Thomas N [author.]
  • LaForge, Raymond W [author.]
Series: McGraw-Hill/Irwin series in marketing
Edition: FOURTH EDITION
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : McGraw-Hill/Irwin, 2004Copyright date: ©2004
Online access:
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN (1)Call number: RED 658.8 BEA.

Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. by
  • Bearden, William O, 1945- [author.]
  • Ingram, Thomas N [author.]
  • LaForge, Raymond W [author.]
Series: McGraw-Hill/Irwin series in marketing
Edition: FOURTH EDITION
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : McGraw-Hill/Irwin, 2004Copyright date: ©2004
Online access:
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN (1)Call number: OS 658.8 BEA.

Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner. by
  • Zeithaml, Valarie A [author.]
  • Bitner, Mary Jo [author.]
Edition: 3RD EDITION
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Boston, Massachusetts : McGraw-Hill/Irwin, 2003
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN (1)Call number: OS 658.8 ZEI.

HOSPITALITY MARKETING / Edited by Amrik Singh Sudan. by
  • Sudan, Amrik Singh [editor.]
Series: Encyclopedia of Hotel, Tourism and Hospitality Management in 21st Century Series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New Delhi, India : Anmol Publications PVT. LTD., 2002
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN (1)Call number: RED 647.94 HOS.
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Principles of internet marketing / Ward Hanson. by
  • Hanson, Ward A [author.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Cincinnati, Ohio : South-Western College Publishing, 2000
Online access:
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN (2)Call number: RED 658.84 HAN, ...

Marketing builder express : from the JIAN family of best selling and award-winning software / Erika Matulich. by
  • Matulich, Erika [author.]
  • Jian (Firm) [editor.]
Edition: Academic version
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: [Cincinnati, Ohio] : South-Western College Publishing, 1998Copyright date: ©1998
Other title:
  • Marketing Builder express
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN (2)Call number: RED 658.802 MAT, ...

Market Research in Travel and Tourism / Paul Brunt. by
  • Brunt, Paul [author.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Oxford ; Boston : Butterworth-Heinemann, 1997
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN (1)Call number: OS 910.688 BRU.

Principles of marketing : European Edition / Philip Kotler, Gary Armstrong, Lloyd C. Harris, Hongwei He. by
  • Kotler, Philip [author.]
  • Armstrong, Gary (Gary M.) [author.]
  • Harris, Lloyd C [author.]
Edition: Fourth European Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hoboken : Pearson, 2019
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN (2)Call number: RED 658.80 KOT, ...

Marketing for tourism / J. Christopher Holloway. by
  • Holloway, J. Christopher [author.]
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Harlow, England Prentice Hall/Financial Times, 2004
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN (3)Call number: OS 910.68 HOL, ...

Marketing *Wise : an unconventional approach to strategic marketing for Asia / the "wise guys: Sunny T.H. Goh, Khoo Kheng-Hor. by
  • Goh, Sunny T.H [author.]
  • Khoo, Kheng-Hor, 1956- [author.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Petaling Jaya : Prentice Hall, 2003
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN (1)Call number: OS 658.8 GOH.

The essential online solution : the 5-step formula for small business success / Rick Segel by
  • Segel, Rick [author.]
  • Callan-Bogia, Barbara [author.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hoboken, N.J. : John Wiley, 2006Publisher: ©2006
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN (1)Call number: OS 658.872 SEG.

How to use the internet to earn a massive, passive income in your pajamas / Sen Ze by
  • Sen Ze [author.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Selangor Darul Ehsan : Kanyin Publications, 2006
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN (1)Call number: OS 658.054678 SEN.

Galeri Malam : 101 panduan kejayaan multi-level marketing / Razzi Armansur by
  • Razzi Armansur [author.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Kuala Lumpur : Walasri Dotcom, 2006
Other title:
  • Seratus satu panduan kejayaan multi-level marketing
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN (2)Call number: OS 658.872 RAZ, ...

How to make money online with eBay, Yahoo!, and Google : a step-by-step guide to using three online services to make one successful business / Peter Kent, Jill Finlayson. by
  • Kent, Peter, 1957- [author.]
  • Finlayson, Jill [author.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : McGraw-Hill, 2006Copyright date: ©2006
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN (1)Call number: RED 658.054 KEN.

Rahsia buat duit dengan internet / Wan Mohd Syazwan Wan Sukri, Sabri Hassan Assa'ari by
  • Wan Mohd Syazwan Wan Sukri [author.]
  • Sabri Hassan Asaa'ari [author.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Pahang : PTS Professional, 2006
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN (4)Call number: RED 650.0285467 WAN, ...

Asas pemasaran / Zaharah Bakar by
  • Zaharah Bakar [author.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Shah Alam : Penerbit Fajar Bakti , 2003
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN (2)Call number: OS 658.8 ZAH, ...

E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver. by
  • Laudon, Kenneth C, 1944- [author.]
  • Traver, Carol Guercio [author.]
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Boston : Pearson/Addison Wesley, 2004Copyright date: ©2004
Availability: Items available for loan: PERPUSTAKAAN POLITEKNIK TUANKU SYED SIRAJUDDIN (2)Call number: RED 658.872 LAU, ...

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